Digital Growth Manger
Salary Up to £50K + fantastic benefits package including company car
Milton Keynes based post covid.
Are you experienced in Digital Marketing with a background in retail or Ecommerce and have experience in Omnichannel engagement? Can you manage a Digital Marketing plan to drive leads, analyse and improve the customers journey across all digital touchpoints?
Our client is searching for a methodical, driven, Digital Growth Manager to work closely with the Senior Innovations Manager, to help build and execute a digital growth and success strategy for this world-renowned automotive brand.
The successful candidate will be focused and resilient in delivering a high productivity with attention to detail and the ability to interact and influence a diverse range of people.
The Successful candidate will have:
*Experience acquiring leads online, through website optimisation and performance marketing.
*Data driven and analytical with a passion for fast-growth, and a commercial mindset. You have experience of managing digital media budgets.
*User feedback & session recording technologies (eg Hotjar / SessionCam etc)
*Testing tools (Optimizely, Yieldify, AB Tasty, Monetate etc)
*Presentation tools (eg Qlik, Tableau and Looker etc)
*A good knowledge of Umbraco CMS, GA 360, Google Optimise,
*Strong proven CRO experience that has achieved impactful results.
*Experience of development projects (requirements analysis, briefing & testing)
*Experience of budgeting, forecasting, and reporting in an online business and managing online content.
*Sound experience in eCommerce, Digital or Retail, preferably with Omnichannel experience in lead management.
*Strong excel skills able to create Pivot tables, V-look ups to deliver insightful data.
*Exceptional digital marketing skills with proven experience of First Party Data, Automation, Look-a-Likes and Personalisation.
*Stellar analytical ability with capability to transform online critical metric CX data into impactful insights and execute upon them.
*Strong problem solver and analyst thrives in a data-driven test-and-learn environment.
*High appetite to learn through hands-on experience.
*University degree in Marketing, Statistics, Economics preferred but not essential.
Key Responsibilities including but not limited to:
Performance Marketing -
*Acquisition & CRM: Develop the existing performance marketing mix to reduce acquisition cost and drive customer growth.
*Focuses will include but are not limited to: PPC, Paid Social, Display Advertising and SEO,
*Create strategies across digital channels Search, Social, Display, and Paid Social
Website - CRO -
*Manage the UX optimisation and development of the website with the aims of improving conversion and leverage the value of leads.
*Analyse customer journeys across all customer journey touchpoints. Optimising the critical paths in the awareness, consideration, conversion stages of lead generation.
*Refine website landing pages with rigorous testing to boost conversions.
*Ensure website is optimised for SEO and manage SEO growth strategy.
*Develop and improve web analytics capability in conjunction with IT teams.
*Manage the analytics across all growth activity to demonstrate channel performance and return on investment.
Project Management -
*Run discovery sessions and stakeholder meetings under the guidance of the Senior Innovations Manager.
*Lead cross functional projects working with internal and external teams. From concept to execution to reporting and optimisation.
Profile Resourcing is acting as an Employment Agency in relation to this vacancy.