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Head of Marketing

Posted 15/11/2021
£28,000 - £30,000 per annum
Bedford
Full time


Role: Head of Marketing
Location: Cranfield
Salary: £28,000 - £30,000

Are you experienced in B2B and B2C marketing? Can you outline and implement a marketing strategy with consistency across company branding? Are you looking for a new opportunity to progress your marketing career, by stepping up into a management position?

We are looking for a Head of Marketing to take the lead and market our unique company based in Cranfield, specifically towards our two offerings; Corporates and Innovators (SMEs and Start Ups). The successful candidate will be able to Implement consistency across the company regarding branding, tone and wording, increase overall figures across all marketing platforms and improve statistics across various company areas.

Key Tasks of the Role:
*Host and attract international clients.
*Increasing statistic such as client and innovator count.
*Creating brand consistency.
*Making the company accountable for consistency such as branding, tone and wording.
*Increase overall innovation count on platform
*Increase brand awareness of the platform to perspective corporates and innovators
*Liaising with the senior leadership team to achieve the key objectives.
*Responsible for the social media strategy of the brand.
*Manage paid search and social, organic search, remarketing and affiliate marketing.
*Organising and managing the company's presence at key industry conferences and exhibitions.
*Ensuring the sales team have the necessary marketing tools to achieve sales objectives
*Regularly communicating with internal teams to ensure awareness of plans, activities and results.
*Analyse all marketing channels and report back in real time as well as monthly, quarterly and annually for management meetings.
*Monitor KPIs throughout the year.
*Organise and prepare presentations to be presented to senior management and brands.
*Competitor and customer insights analysis.

What we are looking for:
*Knowledge of digital marketing within fast paced high growth environments.
*Experience of developing the right Digital marketing strategies to achieve business objectives.
*Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and deliver results.
*Ability to effectively lead the Marketing team in its day-to-day activities and inspiring and developing talent.
*Adhering to KPIs while upholding principles of diversity, equality and inclusion.
*Experience managing relationships with key partners, stakeholders and suppliers.
*Strong communication skills to both internal and external stakeholders.

Profile Resourcing is acting as an Employment Agency in relation to this vacancy.



Profile Resourcing Limited

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